Privacy Policy
Last Updated: March 2, 2026

This Privacy Policy (“Policy”) describes how Jekyll & Hyde (“Jekyll & Hyde,” “we,” “us,” or “our”) collects, uses, discloses, and protects information from and about you when you visit our website, use any of our mobile applications, make reservations, place orders, enroll in our loyalty or rewards program, apply for employment, or otherwise interact with us (collectively, the “Services”).

This Policy does not apply to third-party websites or services that do not link to this Policy.

By using our Services, you agree to the collection, use, disclosure, and handling of your information as described in this Policy.

 

Information We Collect

1. Information You Provide to Us

We collect information you voluntarily provide to us, including when you:

• Make a reservation or place an order

• Join our rewards or loyalty program

• Sign up for marketing communications

• Contact us via email, phone, website, or social media

• Participate in promotions, contests, or surveys

• Apply for employment

The information you provide may include:

• Contact information (name, address, email address, phone number)

• Account information (username, password, loyalty/rewards number, preferences, date of birth)

• Transaction information (purchase history, reservations, payment method details such as last four digits of card, order notes)

• Location information (city, state, ZIP code; and precise geolocation where permitted by device settings)

• Audio/visual information (CCTV footage within our premises for security purposes)

• Communications (customer service inquiries, feedback, reviews, or survey responses)

• Inferences about your preferences and interests based on your interactions with us

If you submit payment, full payment details are processed by our third-party payment processors. We receive limited information such as the card brand and last four digits.

 

2. Employment Application Information

If you apply for a position with Jekyll & Hyde, we may collect:

• Contact information

• Resume and employment history

• Education and qualifications

• Eligibility to work documentation

• Interview notes and references

• Background check information (where permitted by law)

Information collected by third-party recruiting platforms is governed by their respective privacy policies.

 

3. Information Collected Automatically

When you interact with our Services, we and our partners may automatically collect:

• IP address

• Device type and operating system

• Browser type and language

• Pages visited and navigation activity

• Referring URLs

• Email interaction data (e.g., open rates)

• Cookies and similar tracking technologies

We may infer general location based on IP address.

 

4. Information from Third Parties

We may collect information from:

• Social media platforms (e.g., likes, comments, shares, handles)

• Marketing partners

• Reservation platforms

• Individuals who refer you to our Services

 

How We Use Information

We use your information to:

• Provide, operate, and improve our Services

• Process reservations and transactions

• Administer loyalty and rewards programs

• Personalize your experience

• Communicate with you regarding orders, reservations, and customer support

• Send marketing and promotional communications (subject to your preferences)

• Conduct research and analytics

• Develop new products and services

• Prevent fraud and protect our business

• Comply with legal obligations

• Process employment applications

• Enforce our terms and policies

We may combine information from different sources and may use aggregated or de-identified information for lawful business purposes.

 

How We Disclose Information

We may disclose your information to:

Affiliates

Our related entities operating under the Jekyll & Hyde brand.

Service Providers

Vendors providing services such as:

• Payment processing

• Reservation systems

• Data hosting

• Security and fraud prevention

• Marketing and advertising

• Analytics

• Recruiting and background checks

Advertising & Analytics Partners

Third parties that help us deliver targeted advertising and analyze website performance. These partners may use cookies and similar technologies.

Legal Compliance

If required by law, legal process, or to protect our rights, property, safety, or that of others.

Corporate Transactions

In connection with a merger, acquisition, restructuring, or sale of assets.

With Your Consent

We may disclose information where you have provided explicit consent.

 

Your Choices

Access, Correction, and Deletion

You may request to:

• Access your information

• Correct inaccuracies

• Delete certain information

• Restrict or object to certain uses

• Withdraw consent (where processing is based on consent)

To exercise these rights, contact us at the information provided below. We may verify your identity before responding.

 

Marketing Communications

You may opt out of marketing emails by using the unsubscribe link in the message or contacting us directly. You may still receive transactional or service-related communications.

 

Cookies

You may manage cookies through your browser settings. Disabling certain cookies may impact functionality of our Services.

 

Online Advertising

You may opt out of certain targeted advertising through industry tools such as:

• Digital Advertising Alliance (DAA)

• Network Advertising Initiative (NAI)

Opt-outs are device and browser specific.

 

Do Not Track

Our Services do not currently respond to “Do Not Track” browser signals.

 

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no security system is completely secure. You are responsible for maintaining the confidentiality of your login credentials.

 

Data Retention

We retain information as long as necessary to:

• Fulfill the purpose for which it was collected

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

Retention periods vary depending on the nature of the data.

 

Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies.

 

Children’s Privacy

Our Services are not directed to children under the age required by applicable law. We do not knowingly collect personal information from children without parental consent. If we become aware of such collection, we will delete the information as required by law.

 

California Privacy Rights

California residents may have additional rights under applicable law, including rights related to access, deletion, correction, and opting out of certain data sharing. We do not sell personal information for monetary value. We do not share personal information with third parties for their own direct marketing purposes.

Changes to This Policy

We may update this Privacy Policy periodically. We will revise the “Last Updated” date when changes are made. Continued use of the Services after changes are posted constitutes acceptance of the updated Policy.

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Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Jekyll & Hyde
Email: info@jhstl.com
Mailing Address: 6100 Delmar Blvd, St Louis, MO 63112